The UPWARD Method

From qualified but stuck, to paid and backing yourself.

I help women who started with nothing transform what they already know into real money and real confidence, in twelve weeks, using my UPWARD Method.

Two ways in, from three days to twelve weeks. Book your place, or talk to me first.

1-to-1 mentoring across business and life Speaking for events and teams Author of The Only Way Is Up
A woman walking towards golden light through the trees

Is this you?

Who this is for, and who it isn't.

This is for you if

  • You're building a business from scratch, or growing one that's already going
  • You take action every week, even when it's messy
  • You can invest in yourself without touching rent or bills

This is not for you if

  • You're waiting for the right opportunity to come along
  • You want someone to do it for you
  • You'd be spending money you don't actually have

Be honest with yourself

Where you are now. Where you could be.

Right now

  • Qualified, capable, and still not charging for it
  • Starting things full of energy and watching them fizzle out
  • Talking yourself out of it before anyone else gets the chance

Twelve weeks from now

  • Paid real money for the thing you already know how to do
  • Saying your price out loud without flinching
  • Backing yourself, with proof, because you've watched yourself do it
Alana Arthurs, mentor and speaker for women in business

About me

Why listen to me?

I'm Alana Arthurs, and I started with nothing. The poorest background in Cornwall, born in Truro, raised in Falmouth, some days with no food on the table. I've rebuilt my life from rock bottom more than once, and each time I came back stronger. I've always been a builder, not a buyer: work it out, make it, teach myself the answer. Today I co-run Vector Rope Access UK Ltd, and I'm writing The Only Way Is Up, because all of it taught me one thing: the plan is rarely the problem. Belief is. That's what we fix together.

Sound like where you're headed?

Work with me

The UPWARD Method

This is my method: how I get you there.

Twelve weeks, six steps, business and life worked together. Two weeks on each letter, one call a week, and me alongside you the whole way.

U1

UncoverWeeks 1 and 2

The honest audit. Where you actually are, in business and in life, written up in your evaluation report so we both know the starting line.

P3

ProveWeeks 3 and 4

You do the thing you've been putting off. The message, the ask, the price. Small enough to actually do, big enough to prove this works.

W4

WorkWeeks 5 and 6

Habits, routine, food, and the way you talk to yourself when nobody's listening. The whole person, not just the business plan.

A1

ActWeeks 7 and 8

Pricing, selling, putting yourself out there properly. This is where your first £500 gets earned.

R1

RiseWeeks 9 and 10

Belief built on evidence, and an introduction or two from my network where it genuinely moves you forward.

D2

DeliverWeeks 11 and 12

Your written plan for business and life, yours to keep, plus the final evaluation so you can see exactly how far you've come.

The mentoring

Two ways to work with me, one-to-one.

Every tier starts with a discovery call so we know it's a fit. We work business and life together, never strategy on its own. Each one includes an evaluation report so you can see how far you've moved.

The Weekend

Three days, one huge transformation to who you are.
£995 £395 case study price
In exchange for a testimonial at the end
  • Three days on the whole you, not just the business plan. Habits, routine, mindset, the lot.
  • You arrive stuck and second-guessing. You leave having actually done the thing you've been putting off.
  • A real change in what you believe you're capable of, built on proof, not a pep talk.
  • You go home clearer, braver, and already moving, not just fired up for a week.
  • An honest evaluation of exactly where you are right now, written up as a report that's yours to keep.
Start here

Already know this is the one? Pay now to book your place.

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Case studies

Real women. Real shifts.

A great mentor doesn't just share knowledge, they help you see the potential in yourself, even when you can't.

Basia moved to England from Poland 17 years ago with low self-esteem and very little confidence in herself. In her words: "Through countless conversations with Alana, she encouraged me to believe in myself, see my strengths, and keep moving forward, even when things felt difficult." Today she calls herself stronger and more confident, and says the lessons still help her every day, personally and professionally.
Basia, mentored by Alana

She'd finished the course but didn't believe she could use it. A few honest conversations later, she was doing exactly the work she'd wanted to do all along. Now she's thriving.

Amy was qualified and stuck: the course was done, the belief wasn't there. The shift wasn't more information. It was doing the thing, getting paid for it, and watching the confidence follow. That confidence has carried into the rest of her life.
On Amy, and the shift I'm chasing every time

Come and work with me.

Imagine twelve weeks from now, further than you thought you'd get. Have a look at both ways in, and if you already know, you can book your place today.

Work with me

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